The place do individuals discover dwell native music? Is there a regression within the data age to find dwell native music?

Most of you recognize that OffBeat has included music and tradition occasions in our free music and calendar listings, for so long as the journal has been in existence. We even have all the time included music listings and occasions at OffBeat.com in our calendar listings.

In years previous, music venues and golf equipment have been comparatively conscientious about sending us data on who was enjoying for the upcoming month. We had a print deadline and wanted the knowledge so we might record within the print model of OffBeat. After all, we nonetheless needed to name them, e mail them, principally beg them to ship of their music occasions, for the sake of selling music in the complete metropolis and area. More often than not, they did get the behavior of sending of their calendar listings.

That is now not the case—many venues and golf equipment don’t take the time to ship in listings data in any respect. These venues both don’t have their expertise booker or advertising and marketing particular person ship of their calendars, or they imagine that it’s ample to put up their listings on their very own site or on their very own social media. Or it may very well be that they don’t notably care in the event that they get music lovers into their golf equipment, bars or venues?

Clearly, plenty of stuff has modified since COVID. We’ve discovered that a lot of the venues who do ship us listings, or who put up their listings in our occasions calendar (our calendar is totally self-service, if one chooses to enter the knowledge) perceive that there are individuals who could also be visiting town who don’t know which membership or bar has music. These of us are excited by listening to dwell native music in New Orleans, however they want a spot to seek out complete data. Membership house owners and venues ought to be stepping as much as showcase their occasions in our listings calendar. However they aren’t. It’s a wrestle to drag collectively calendar listings.

To seek out out what customers need and want, we now have an ongoing survey that asks respondents how they use dwell native music calendar listings, and probably the most handy approach to get that data. The outcomes have been attention-grabbing, and we intend to maintain the survey going to get as a lot data as doable to find out what customers and music lovers need.

It’s clear although, that not sending in listings to OffBeat.com isn’t one of the simplest ways to advertise who’s enjoying at your membership or venue. So golf equipment, venues and festivals: it’s not troublesome to ship your occasions to us at listings@offbeatcom. If you happen to don’t, you’re in all probability lacking out on a bigger viewers.

Listed below are some preliminary outcomes of our survey, which has been posted on OffBeat.com, social media and can be in our Weekly Beat e-newsletter:

Once you wish to discover or uncover dwell music performances, which media do you employ MOST?

Print: 20.4%
Web page: 64.8%
Social Media (band): 1.9%
Social media (membership/venue): 11.1%
Different: 1.9%

Which site do you employ MOST OFTEN?

NOLA.com: 0%
Gambit: 1.2%
The place Yat: 0%
OffBeat.com: 46.3%
WWOZ: 27.8%
Jambase: 0%
Membership site: 13.0%
Band site: 0%
Different: 10.9% (most talked about: satchmo.com, bandsintown.com)

How far upfront do you often plan to see dwell music in New Orleans utilizing the calendar of your selection?

Similar day: 2.0%
1-2 days upfront: 11.3%
3 days to 1 week: 29.6%
Over 1 week: 57.4%

Would you relatively go to particular person websites/social media/print media to seek out music, or would you like ONE supply to get data on dwell music calendars?

I’m snug going to a number of sources to seek out ive music performances   24.1%
It’s extra handy for me to go to at least one supply to view every thing that’s happening in New Orleans: 75.9%