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As greater than 100,000 vacationers arrive on the Louis Armstrong New Orleans Worldwide Airport (MSY) earlier than Tremendous Bowl LIX, they are going to be greeted by a brand new model identification and emblem, the Airplane de Lis.
Two weeks forward of the large recreation in New Orleans, MSY unveiled its new model identification at a particular pep rally held January 28 in entrance of airport officers, staff, and metropolis leaders.
In a press launch, MSY mentioned the brand new model underscores the airport’s dedication to motion, progress, and connection, and to delivering a world-class journey expertise that stays true to the town’s legacy of hospitality and vibrancy.
“This model mark represents many issues: a mix of the previous and the brand new, and the spirit of individuals coming collectively,” mentioned MSY officers within the press launch. “It’s celebratory and musical in look. It’s a airplane retreating — pointing up and to the longer term, representing chance. It’s a Fleur de Lis — however it’s not fussy, it’s not haughty, it’s clear and timeless. It’s quintessentially New Orleans, our “Airplane de Lis.”
The up to date emblem is formed like a Fleur de Lis, however with the highest of it illustrating a airplane retreating, symbolizing the airport’s function as a gateway to chance. Via the Fleur de Lis form, the brand additionally expresses New Orleans’ the Aristocracy, magnificence, energy, rebirth, and cultural identification.
The colours embody a mixture of Julep, Recent Fren, and White Willow. “Louis Armstrong” is written in Serif Font, which denotes a collection of historical past and status, and seems on the highest line as a place of prominence. “New Orleans” is written in Sans-Serif Font (simpler to learn and extra fashionable), and it’s also the biggest and boldest textual content to seize consideration when the brand is first seen.
“Worldwide Airport” is in the identical font as “Louis Armstrong”, offering steadiness to the three-line textual content, and the three-line textual content additionally permits for every aspect to have an identification, whereas contributing to the composition of every of the strains.
MSY says the brand new model was developed by way of group engagement, workshops, and a design course of that married modernity with custom, leading to a brand new identification that displays the spirit of New Orleans and the encompassing area, in addition to the airport’s function as a world gateway.
The New Orleans Worldwide Airport originates from 1960 when the title modified from Moisant Discipline, which began business air service in 1946 and named after aviation pioneer John Bevins Moisant. MSY stands for Moisant Inventory Yards. In 2001, the Airport’s title modified to Louis Armstrong New Orleans Worldwide Airport in honor of the musician’s one hundredth birthday. In November 2019, the present modernized, world-class terminal opened to the general public.
