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After 27 years, Morgan & Firm, a New Orleans-based media strategist, is rebranding to Roux Promoting.

The change consolidates the corporate’s two branches of specialised companies for each legislation corporations and shopper, well being care and common enterprise purchasers below one unified model. In response to a information launch, it creates “a seamless and enhanced expertise for purchasers nationwide.”

“For nearly three many years, Morgan & Co. has been on the forefront of media technique, transferring manufacturers and audiences ahead by serving to entrepreneurs perceive their splendid prospects and easy methods to purchase extra of them, whereas decreasing the associated fee to get there.

Final yr, the company reported $35.34 million in income and 12 native staff.

Roux Promoting will proceed to embrace this core strategy, now below a single, recognizable banner,” Eric Morgan, founder and president, mentioned in a information launch. “We’ve operated Morgan & Co. and Roux Promoting on parallel paths for some time now. As we develop and increase nationally, uniting below one title signifies our stronger id.

Roux Promoting retains our roots within the place we originated and permits us to keep up an emphasis on the elements wanted to maneuver manufacturers and audiences towards success and permit all our purchasers to shine.”

“Roux Promoting has lengthy been acknowledged for its revolutionary and data-driven media campaigns tailor-made to the authorized business,” the information launch reads. “By integrating the legacy experience of Morgan & Co., Roux Promoting will ship its signature high-impact advertising and marketing methods to a broader vary of industries and shopper markets.”
For extra info go to www.rouxadvertising.com.