Orleans News

New Orleans might see huge tax income increase from Taylor Swift exhibits


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New Orleans is legendary for its limitless leisure and nightlife from concert events to the French Quarter and, in fact, the New Orleans Saints.

A lot of that leisure happens within the varied stadiums in New Orleans, most notably the lately renovated Caesars Superdome, which might home greater than 70,000 folks.

And when Taylor Swift takes the stage later this month within the Superdome with three extremely anticipated concert events, the enduring pop star will doubtless present a record-breaking quantity of income.

Swift has a monitor report of promoting out practically each venue the place she performs, and it’s anticipated that 80% to 90% of attendees for her exhibits will likely be out-of-town guests, based on the Louisiana Stadium and Exposition District.

The stampede of Swifties is welcome information for the Louisiana Stadium and Exposition District which imposes a 4% resort occupancy tax in each Orleans and Jefferson Parishes.

As well as, the Ernest N. Morial New Orleans Exhibition Corridor Authority provides an additional layer of taxation in Orleans Parish — a 3% tax, together with nightly charges based mostly on resort dimension.

The potential financial windfall from Swift’s concert events goes past simply resort stays. The exhibition corridor authority additionally levies a meals and beverage tax on institutions with important gross sales.

Institutions reporting taxable meals and beverage gross sales of $200,000 or extra should gather a 0.5% tax for gross sales between $200,000 and $499,999, and a 0.75% tax for gross sales exceeding $500,000.

When Swift went to Philadelphia in Could of 2023, the singer introduced the strongest resort revenues because the onset of the COVID pandemic.

“Regardless of the slowing restoration in tourism within the area general, one contact highlighted that Could was the strongest month for resort income in Philadelphia because the onset of the pandemic, largely as a consequence of an inflow of friends for the Taylor Swift concert events within the metropolis,” the Federal Reserve reported.

For the 2023 fiscal yr, the resort taxes between the district and exhibition corridor authority introduced in $96 million in income, probably the most on report. The exhibition corridor authority meals and beverage tax raked in over $19 million.

The revenues for the present fiscal yr will doubtless break that report. The Essence Competition’s three-night present in July, Zach Bryan’s July 25 live performance each introduced a whole lot of 1000’s of individuals to NOLA. Revenues for Swift’s coming live performance will doubtless trounce all data – as she’s finished in metropolis after metropolis.

Based on the LSED, since 2022, common attendance is up 33% and complete occasion earnings is up 74% from $788 thousand to over $7 million.

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