Toys“R”Us has opened a brand new seasonal store at Lakeside Buying Middle in Metairie, providing households throughout the Larger New Orleans space a curated number of widespread toys and video games.

The 4,500-square-foot store, operated by Go! Retail Group, options manufacturers together with Barbie, Sizzling Wheels, NERF, and Paw Patrol, together with arts and crafts, puzzles, books, and electronics. The shop is situated subsequent to Arhaus within the Dillard’s wing of the purchasing heart and can stay open by early 2026.

Alex Winkelman, government vp of enterprise improvement at Go! Retail Group, stated the store goals to offer “a enjoyable, family-friendly purchasing expertise” whereas making the vacation season “brighter, simpler, and full of pleasure.”

Based on a information launch, the Lakeside location brings the Toys“R”Us model, recognized for uplifting generations by the magic of play for greater than 70 years, to a well-liked regional retail hub.

Lisa Manzella, basic supervisor of Lakeside Buying Middle, stated the shop provides nostalgia and festive pleasure for buyers.

Based in Austin, Texas, Go! Retail Group operates a various portfolio of manufacturers, together with Toys“R”Us, Calendars.com, Go! Toys & Video games, and Snoozimals. The corporate focuses on pop-up retail, operating the world’s largest fleet of short-term shops throughout six international locations alongside year-round retail, e-commerce, and wholesale operations.

Celebrating 65 years, Lakeside Buying Middle is the biggest retail vacation spot in Louisiana, providing greater than 1.2 million sq. ft of purchasing, eating, and leisure area with over 100 shops, together with Dillard’s, Macy’s, and J.C. Penney.